In 1988, Nike began using the slogan, “Just Do It” inviting sports enthusiasts everywhere to get off the couch and get into the game. Nike wants you to get serious about your sport—running, jumping, cycling, swimming, diving, tackling or whatever it was. If they are going to sell apparel and shoes, they need you to do more than just talk about it or watch it on TV, they want you to—just do it.
James has a similar message for Christians. It’s great to receive the Word, to listen and read and memorize and even be convicted by the Word. But it’s not enough to be a mere listener, a “hearer only,” you have to be a doer of the Word.